About Us

Our Mission

Dare-U-Go! is a brand created by a real mom, not a corporation or big business.
Nobody understands the daily grind and struggle with little ones other than a real mom/parent/care-taker on-the-go.

Dare-U-Go! (DUG) was founded by Lisa D'Amato-Friedman.
You may recognize her from America's Next Top Model.
She's remembered as the infamous wild child...and well, now she has two!
With her busy schedule she felt she needed a product that didn't exist.
So she made it.

Our mission is to guarantee a helping hand in parenting with our products.

We vow to help you have less clutter, less laundry, less dishes, less stress, less heartache. All while helping our environment with less waste. Boom!

Meet the team

Lisa D'Amato

CEO | Inventor | Mom
"Expect problems then eat them for breakfast!"

Adam Friedman

“A truly strong person does not need the approval of others any more than a lion needs the approval of sheep.” —Vernon Howard

Emily Doherty

Marketing Manager
"Makin' each day count!"

Brannon Dawsyn Arms

Executive Assistant
All that we are is a result of what we have thought.” ~ Buddha

Our Values


We are daring parents to go, on the go with Dare-U-Go! and find the adventure in everyday life!


Not only are we daring in the approach we take with business, but we also have a lot of heart and care a lot for our community and environment.


We want to share our story in hopes you will share yours with us too. When we all work together and support one another, great things happen. We are in it together.

Checkout our blog